Magnet Metrics

Dynamic results analysis.

Careful and complete results analysis of each fundraising program -- combined with regular donor file audits -- has proven to hold the key to future success.

At the close of the campaign year, your Magnet team will conduct a complete file audit, with a special emphasis on identifying the dynamic movement within the donor file itself.

This End of the Year Report will help you review critical Magnet Metrics such as:

• Key Performance Indicators
• Upgrade/Downgrade Analysis
• Long-Term Values of Donors and Prospects
• Recency and Frequency By Giving Levels
• Trends for Active and Lapsed Donors
• Current Giving Verses Lifetime Giving